What is YouTube Retention Rate?
Retention rate will be mentioned many times on this page because it is essential to improve search engine optimization (SEO). The retention rate is measured by the time that your viewers spend watching the content. For example, if your video is 10 minutes, and someone watched your video for 2 minutes, this would result in a retention rate of 20%. The larger the percentage, the better. The retention rate curve changes according to the duration of the video, but the effect is small starting from 4 minutes because the retention rate tends to be balanced. Focus on making your videos more attractive and increase retention by maximizing viewing time. This will increase the chance of your videos appearing in YouTube searches.